Mobility Trends in the Payer Market
Mobile technology is the new frontier for healthcare, delivering powerful benefits for patient engagement, participation and remote monitoring. Health plan satisfaction relies upon customer centricity, which in turn depends upon increased messaging, engagement, higher relevance and frequency of messages to members.
The prevalence of consumer devices continues to up new avenues for delivering information and care. Health plans should now focus on building the right content and securing connections so that mobile communications become trusted and valued contact methods between members and health plans.
Learn more about the latest trends in mobility for payers, download our white paper.